A B2C + B2B online store, built to sell
A complete e-commerce platform: a modern, mobile-first store with a live catalog and stock that stays in sync, card payments, and analytics that tell you exactly what shoppers are looking for. Live in production at gumex-citluk.com, built for any catalog.
Selling online is the easy half. Keeping the price and the stock honest is the other one.
The problem Proceptio Commerce solves
Selling online is more than putting a catalog on a web page. Shoppers expect a store that loads fast on a phone, search that finds the exact item they need, stock that is actually true, and a checkout that takes their card without friction. Bolt those together from separate tools and you get stale stock that oversells, carts abandoned on mobile, and no idea what people were looking for when they left.
Proceptio Commerce is one platform that does all of it - a modern B2C and B2B store with a live catalog and synced stock, card payments, and analytics that capture every search - so the storefront, the stockroom, and the sales data stay in step.
What's inside Proceptio Commerce
Follow one purchase all the way through: a shopper who finds the item, a cart that keeps its arithmetic straight, and a card payment that clears. Then the part a shopper never sees, which is where the catalogue and the stock figures come from.
B2C and B2B · desktop and mobile · card payments through a PCI-compliant provider
Customers find the exact item in seconds
The filter panel sits alongside the catalogue: brand, tyre size, season, or just "in stock". Every choice narrows the results as it is set, the count updates live, and each product carries its real price and its real availability. A shopper who knows only their car gets there as fast as one who knows the dimension.
A product page that answers every question
Full specification, the EU tyre label, real-time availability and price, and for B2B customers their own contract price. A quantity picker and a single prominent Add to cart, so a browser becomes a buyer without anybody having to ring the shop to ask what is in stock.
Every total recalculates as the cart changes
Change a quantity or apply a promo code and every line total, the subtotal, the discount and the free-shipping threshold recalculate at once. Stock is checked as items go in, so the cart never promises something the warehouse cannot ship.
The card details never touch our servers
Delivery details, then payment by Visa or Mastercard through a PCI-compliant provider: the card goes straight to them and never through us. Authorisation and order confirmation happen in one step. B2B buyers can check out on agreed terms instead of a card.
The storefront is only as good as the data behind it
Proceptio Commerce keeps its catalogue and stock in step with the systems you already run, whether that is an ERP, a POS or supplier feeds, so prices are current and quantities are real. The same syndication engine behind Proceptio Sync moves the data in and out on a schedule, so the store, the warehouse and your partners all read one catalogue.
Modern on every screen
Most shoppers arrive on a phone. Proceptio Commerce is built mobile-first: the same store, catalog, and checkout reflow cleanly from a wide desktop grid down to a single-thumb mobile flow - collapsible filters, full-width product cards, fast to load, easy to tap, nothing cut off.
One codebase, one catalog, one cart - rendered for whatever the customer is holding.
You see what customers search for
Every search, filter, and view is captured. Proceptio Commerce shows you the most wanted sizes and brands, how visits turn into orders, and - crucially - the searches that returned nothing or hit out-of-stock items. That is a direct, demand-driven shopping list for what to stock next.
Decisions about inventory and promotions stop being guesses and start being answers your own customers already gave you.
