Proceptio Commerce: a B2C + B2B online store, built to sell
Proceptio Commerce is a complete e-commerce platform by Proceptio - a modern, mobile-first store with a live catalog and stock that stays in sync, card payments, and analytics that tell you exactly what shoppers are looking for. Live in production at gumex-citluk.com, built for any catalog.
The problem Proceptio Commerce solves
Selling online is more than putting a catalog on a web page. Shoppers expect a store that loads fast on a phone, search that finds the exact item they need, stock that is actually true, and a checkout that takes their card without friction. Bolt those together from separate tools and you get stale stock that oversells, carts abandoned on mobile, and no idea what people were looking for when they left.
Proceptio Commerce is one platform that does all of it - a modern B2C and B2B store with a live catalog and synced stock, card payments, and analytics that capture every search - so the storefront, the stockroom, and the sales data stay in step.
What's inside Proceptio Commerce
A storefront customers can search, product pages that sell, and a cart and card checkout that close the sale - on desktop and mobile alike.
Customers find the exact item, fast
A filter panel sits alongside the catalog: pick a brand, a tire size, a season, or just toggle "in stock." Every choice narrows the results instantly, the count updates live, and each product shows its real price and stock. Whether a shopper knows their exact dimension or only their car, they land on the right products in seconds.
Product pages that answer every question
Each item shows its full specification, EU tire label, real-time availability, and price - for B2B customers, their contract price. A clear quantity picker and a single prominent "Add to cart" turn a browser into a buyer. No guesswork, no "call for availability."
A cart that keeps up
Add an item, change a quantity, apply a promo code - and every line total, the order subtotal, the discount, and the free-shipping threshold recalculate instantly. Stock is checked as items are added, so the cart never promises something the warehouse can't ship.
Pay by card, securely
The customer fills in their delivery details - name, email, address - then pays with Visa or Mastercard through a PCI-compliant provider, so the card never touches our servers. The payment is authorized and the order is confirmed in one step. B2B buyers can also check out on agreed terms instead of card.
Modern on every screen
Most shoppers arrive on a phone. Proceptio Commerce is built mobile-first: the same store, catalog, and checkout reflow cleanly from a wide desktop grid down to a single-thumb mobile flow - collapsible filters, full-width product cards, fast to load, easy to tap, nothing cut off.
One codebase, one catalog, one cart - rendered for whatever the customer is holding.
Items and stock, always in sync
The storefront is only as good as the data behind it. Proceptio Commerce keeps its catalog and stock synced with the systems you already run - your ERP, POS, or supplier feeds - so prices are current and quantities are real. When something sells in the shop, it updates online; when stock runs low, the store stops promising it.
The same syndication engine behind Proceptio Sync moves product data in and out on a schedule, so the online store, the warehouse, and your partners all see one consistent catalog.
You see what customers search for
Every search, filter, and view is captured. Proceptio Commerce shows you the most wanted sizes and brands, how visits turn into orders, and - crucially - the searches that returned nothing or hit out-of-stock items. That is a direct, demand-driven shopping list for what to stock next.
Decisions about inventory and promotions stop being guesses and start being answers your own customers already gave you.
Frequently asked questions
What is Proceptio Commerce?
Proceptio Commerce is a B2C and B2B e-commerce platform built and operated by Proceptio. It is a modern, mobile-first online store with a live catalog and synced stock, card payments, and built-in analytics that reveal what shoppers search for. It is in production at gumex-citluk.com and built for any catalog.
Does it work for both retail (B2C) and business (B2B) customers?
Yes. The same store serves walk-up retail shoppers and logged-in business accounts. B2B customers sign in to see contract pricing and can check out on agreed terms, while retail customers pay by card - all from one catalog and one cart.
How do payments and stock work?
Card payments (Visa, Mastercard) run through a PCI-compliant payment provider, so card data never touches our servers. Stock and prices stay synced with your ERP, POS, or supplier feeds, so the store reflects real availability and never oversells.
Who builds and supports Proceptio Commerce?
Proceptio Commerce is built and operated by Proceptio on the Microsoft stack (ASP.NET Core, Blazor, Azure). The same team that builds it supports it directly.
See Proceptio Commerce in action
A short demo: we'll walk the live store at gumex-citluk.com - search, product page, cart, card checkout - and the analytics behind it. Then we'll talk through how it would fit your catalog.