Five supplier catalogues. One buyer view.
A B2B tyre marketplace built by Proceptio. Retailers, wholesalers and fleets search by size, read the EU label, see live multi-warehouse stock and price, and route an order straight to the supplier. It holds no stock, does no fitting, and fulfils no orders.
You do not have a stock problem. You have five suppliers and five different price lists.
The problem Tyre Route solves
A tyre buyer juggling five suppliers juggles five logins, five export formats, five stock files and five price lists that all drift out of date the moment they are sent. Matching the same SKU across feeds, spotting who actually has stock, and catching the real margin is manual, slow, and wrong often enough to cost money.
Tyre Route closes that gap. It merges every integrated supplier catalogue into one routed view, keyed on the same SKU, with live stock and pricing pulled from each warehouse. A buyer searches once, reads the EU label, sees who has it and at what price, and routes the order straight to the supplier. No phantom stock, no surprise margins, just the catalogue.
Five suppliers, one order
Tyre Route is easiest to follow as one purchase: five supplier feeds arrive as one catalogue, a buyer reads the label and the real stock, favourites watch the price, the cart fills, and the order routes to the supplier who actually has the goods.
Five supplier feeds. The platform routes orders, it never holds stock.
Five supplier exports, read as one catalogue
Each supplier ships a different export on its own schedule. Tyre Route normalises them onto one SKU model and reconciles the duplicates, so 62,400 lines from five suppliers behave like one searchable catalogue. Filter by width, ratio and rim, and the facet counts move as the feeds sync.
The regulated label and who actually has it
Every line carries the EU label — fuel efficiency, wet grip, noise — beside the load and speed index. Live stock aggregates across warehouses per SKU, so a buyer sees who has it and at what price rather than ordering and finding out. Borderline stock is flagged before it becomes a backorder.
The buyer stops checking, and gets told instead
A buyer flags the SKUs their team tracks and Tyre Route watches stock and price across every supplier, alerting when either moves. That is the difference between a catalogue you visit and a catalogue that works for you between visits.
A cart that behaves like a purchase, not a basket
Lines with their quantities and line totals, a running total, and a checkout a buyer can still back out of. Trade buying is not retail impulse buying: the order is usually assembled over a session and checked before it goes anywhere.
Tyre Route routes the deal, it never owns the goods
The order goes to the chosen supplier as an inquiry, a quote or an order, with the lines and the agreed prices attached. The platform never takes possession of stock and never becomes a middleman on the invoice: it routes the deal and gets out of the way. That boundary is what makes suppliers willing to be on it.
More than a catalogue
One SKU model across feeds
Five supplier exports normalised onto a single SKU schema, with duplicate lines reconciled so the same tyre never appears twice with two different prices.
Live multi-warehouse stock
Stock and pricing sync per supplier and aggregate per SKU, so buyers only see tyres a supplier can actually ship, with borderline stock flagged before it backorders.
Regulated EU label data
Fuel efficiency, wet grip and noise on every line, plus load and speed index, made searchable and comparable across the whole merged catalogue.
Favourites with alerts
Teams flag the SKUs they track; Tyre Route watches stock and price across suppliers and notifies the moment either moves.
Order routing to the supplier
Inquiry, quote and order route straight through to the chosen supplier. The platform holds no stock and fulfils nothing; it routes the deal.
Multi-tenant, per-partner access
Each trade partner sees only the suppliers and contract terms they are entitled to, isolated per tenant, with a full audit of every order routed.
Built for the tyre trade
Tyre Route is live at tyreroute.com with five suppliers integrated and 32 trade partners onboarded. The merged-catalogue model fits any business that buys or sells tyres at trade volume:
- · Tyre retailers & service centres
- · Wholesalers & distributors
- · Fleets & fleet buyers
- · Manufacturers & EU sellers
- · Regional sellers
- · Multi-brand buying groups
