Five supplier catalogues. One buyer view.
Tyre Route is a multi-tenant B2B tyre marketplace built by Proceptio. It pulls five integrated supplier catalogues into one routed view, so retailers, wholesalers, fleets and service centres search by size, read the EU label, see live multi-warehouse stock and pricing, and route an order straight to the supplier. A middleman platform: it holds no stock, runs no fitting, and fulfils no orders.
The problem Tyre Route solves
A tyre buyer juggling five suppliers juggles five logins, five export formats, five stock files and five price lists that all drift out of date the moment they are sent. Matching the same SKU across feeds, spotting who actually has stock, and catching the real margin is manual, slow, and wrong often enough to cost money.
Tyre Route closes that gap. It merges every integrated supplier catalogue into one routed view, keyed on the same SKU, with live stock and pricing pulled from each warehouse. A buyer searches once, reads the EU label, sees who has it and at what price, and routes the order straight to the supplier. No phantom stock, no surprise margins, just the catalogue.
How Tyre Route works
Three moving parts, in the order a buyer meets them: one merged catalogue across suppliers, a search that reads the EU label and live stock, and favourites that alert on stock and price before the order routes through.
Five feeds, one view
Each supplier ships a different export on a different schedule. Tyre Route normalises them onto one SKU model and reconciles duplicates, so 62,400 lines from five suppliers read as one searchable catalogue. Filter by width, ratio and rim; the facet counts update live as feeds sync.
Read the label, see the stock
Every line carries the regulated EU label, fuel efficiency, wet grip and noise, alongside load and speed index. Live multi-warehouse stock aggregates per SKU, so a buyer sees who actually has it and at what price. Borderline stock is flagged in red before it becomes a backorder.
Favourite it, get alerted, route it
A buyer flags the SKUs their team tracks. Tyre Route watches stock and price across suppliers and alerts when either moves, then routes the order straight to the chosen supplier as an inquiry, quote or order. The platform never touches the stock, it routes the deal.
From cart to a routed order
The cart opens as a drawer over the catalogue: line items with live price and quantity, a running total, and one step to checkout. Confirming routes the order straight to the supplier holding the stock; cancelling clears it. Tyre Route never takes payment or fulfils, it routes the deal and keeps the audit.
More than a catalogue
One SKU model across feeds
Five supplier exports normalised onto a single SKU schema, with duplicate lines reconciled so the same tyre never appears twice with two different prices.
Live multi-warehouse stock
Stock and pricing sync per supplier and aggregate per SKU, so buyers only see tyres a supplier can actually ship, with borderline stock flagged before it backorders.
Regulated EU label data
Fuel efficiency, wet grip and noise on every line, plus load and speed index, made searchable and comparable across the whole merged catalogue.
Favourites with alerts
Teams flag the SKUs they track; Tyre Route watches stock and price across suppliers and notifies the moment either moves.
Order routing to the supplier
Inquiry, quote and order route straight through to the chosen supplier. The platform holds no stock and fulfils nothing; it routes the deal.
Multi-tenant, per-partner access
Each trade partner sees only the suppliers and contract terms they are entitled to, isolated per tenant, with a full audit of every order routed.
Built for the tyre trade
Tyre Route is live at tyreroute.com with five suppliers integrated and 32 trade partners onboarded. The merged-catalogue model fits any business that buys or sells tyres at trade volume:
- · Tyre retailers & service centres
- · Wholesalers & distributors
- · Fleets & fleet buyers
- · Manufacturers & EU sellers
- · Regional sellers
- · Multi-brand buying groups
Frequently asked questions
What is Tyre Route?
Tyre Route is a multi-tenant B2B tyre marketplace built and operated by Proceptio. It merges five integrated supplier catalogues into one routed buyer view, with live multi-warehouse stock and pricing, EU label data, favourites with alerts, and order routing straight to the supplier. It is live at tyreroute.com.
Does Tyre Route hold stock or fulfil orders?
No. Tyre Route is a middleman platform. It holds no stock, runs no fitting and fulfils no orders. It routes the inquiry, quote or order through to the supplier that actually has the tyre, and keeps a full audit of every routed deal.
How does the merged catalogue stay accurate?
Each supplier feed syncs on its own schedule and is normalised onto one SKU model, with duplicate lines reconciled. Stock and pricing aggregate per SKU across warehouses, and borderline stock is flagged in red before it turns into a backorder.
Who builds and supports Tyre Route?
Tyre Route is built and operated by Proceptio on the Microsoft stack (ASP.NET Core, Blazor, Azure, SQL Server). The same team that builds it supports it directly, and it runs in production at tyreroute.com.
See Tyre Route in action
Visit the live marketplace, or book a short call and we will walk through the merged catalogue, the live-stock search and the order routing, and how it would fit your supplier mix.